Published: 06/10/2015



HOLLAND, MI – June 8, 2015 – Next week at NeoCon 2015, Haworth, Inc. will unveil a showroom that breathes life into the experience of work.

Through a collaboration with designer and architect Patricia Urquiola, the showroom comes alive in a completely new color palette.

Haworth will showcase 14 new products that inspire and empower people to perform at their best. Products in various stages of development will be featured – from the exploration stage to limited editions and signature product lines. New Haworth product highlights include:

Openest - The next generation of Openest will extend lounge furnishings to focus on individual and small group work by incorporating work surfaces, power and data.  Designed by Patricia Urquiola.

Downtown – Downtown’s family of executive, conference and guest seating features leather that fits like a glove, exemplifying comfort and design.  Designed by Jean-Marie Massaud for Poltrona Frau.

Orla – This seating family blends classic and contemporary design to enhance any lounge or collaborative area.  Designed by Jasper Morrison for Cappellini.

Torei - This collection of low side tables creates a versatile and fashionable accent for any space.  Designed by Luca Nichetto for Cassina.

Workware Wireless Pro – The versatility of this software experience bridges the gap, simply and intuitively, for sharing and collaborating securely with multiple people in multiple locations. Designed by Ryan McClymonds.

Other notable experiences include a special showcase where Urquiola explores the balance of digital and analog to reflect the current state of work and life. Using Osman Kahn’s augmented reality approach, a cozy storefront space is infused with plants and interactive, playful projections that will surprise and delight visitors.

In 2015, Haworth is celebrating ten years of the Zody chair with refreshed finishes and materials. Zody anniversary editions will make an appearance, along with a very special limited edition offering.

The permanent Haworth Health Environments (HHE) showroom is also on the third floor of the Mart.  In its second year, this showroom features creative solutions to improve workflow for healthcare professionals and enhance how patient care is delivered.


Globally, Haworth improves workplaces with award-winning furniture, interior architecture and technology solutions to help customers achieve business goals and transform culture as well as support collaboration and innovation.  Research + design drive a deep understanding of agile workplace needs and are at the center of the company’s strategy.  Haworth is committed to protecting and restoring the environment, creating economic value as well as supporting and strengthening its communities.

Founded in 1948, Haworth remains family-owned and privately-held and serves markets in more than 120 countries through a global network of 650 dealers and 6,000 employees. The company had net sales of US $1.8 billion in 2014.